Dr. Beth A. Brown Biography NASA Astrophysicist

The success of NASA throughout its history is due to the work of many scientists and technical experts who contributed to the many successes of the agency. Dr. Beth A. Brown was one of those people, an astrophysicist who dreamed of studying the stars from early childhood. Her legacy as the first black woman to receive a Ph.D. in astronomy at the University of Michigan.   Early Life Dr. Beth Brown was born in Roanoke, VA on July 15, 1969, and had an interest in science from an early age. She grew up with her parents, younger brother, and an older cousin. Beth often talked about how she liked science because she was always curious about how something worked and why something existed. She participated in science fairs in elementary school and junior high, but although space fascinated her, she chose projects that had nothing to do with astronomy. Dr. Brown grew up watching  Star Trek,  Star Wars, and other shows and movies about space. In fact, she often talked about how much  Star Trek  influenced her interest in space. She often cited seeing the Ring Nebula through a telescope when she was in high school as the impetus for her decision to pursue astronomy as a career. She was also interested in being an astronaut. Dr. Browns College Years She attended Howard University, where she graduated  summa cum laude, receiving a BS in  astrophysics  in 1991, and remained there for another year in the physics graduate program. Although she had been more a physics major than an astronomy major, she decided to pursue astronomy as a career because it piqued her interest.   Because of D.C.s close proximity to NASA, Brown was able to do a couple of summer internships at the Goddard Space Flight Center, where she gained research experience. One of her professors made her look into what it takes to become an astronaut and what it is like to be in space. She discovered that her near-sighted vision would hurt her chances of being an astronaut and that being in cramped quarters wasnt very appealing. Brown next entered the doctoral program at the University of Michigans Department of Astronomy. She taught several labs, co-created a short course on astronomy, spent time observing at the Kitt Peak National Observatory (in Arizona), presented at several conferences, and spent time working at a science museum that also had a planetarium.  Dr. Brown received her MS in Astronomy in 1994, then went on to finish her thesis (on the subject of  elliptical galaxies). On December 20,  1998,  she received her Ph.D., the first African-American woman to obtain a doctorate in astronomy from the department. Post-graduate Work Dr. Brown returned to Goddard as a National Academy of Sciences/National Research Council post-doctoral research associate. In that position, she continued her thesis work on x-ray emission from galaxies. When that ended, she was hired directly by Goddard to work as an astrophysicist.  Her main area of research was on the environment of elliptical galaxies, many of which shine brightly in the x-ray region of the electromagnetic spectrum. This means there is very hot (about 10 million degrees) material in these galaxies. It could be energized by supernova explosions or possibly even the action of supermassive black holes. Dr. Brown used data from the ROSAT X-ray satellite and the Chandra X-Ray Observatory to trace activity in these objects. She loved to do things involving educational outreach. One of her best-known outreach projects was the Multiwavelength Milky Way project — an effort to make data on our home galaxy accessible to educators, students, and the general public by showing it in as many wavelengths as possible. Her last posting at Goddard was as assistant director for science communications and higher education in the Science and Exploration Directorate at GSFC. Dr. Brown constantly worked to elevate the position of women and girls in science, particular females of color. She was a member of the National Society of Black Physicists, and often mentored younger members.   Dr. Brown worked at NASA until her death from a pulmonary embolism in 2008 and is remembered as one of the pioneering scientists in astrophysics at the agency.   Facts About Dr. Beth A. Brown Birth: July 15, 1969.  Bachelors Degree from Howard UniversityPh.D. from University of MichiganDeath: October 5, 2008Area of expertise: astrophysicsAccomplishments: Compiled first large catalog of elliptical galaxies in ROSAT data, first African-American woman to gain a Ph.D. in astrophysics from Univ. of Michigan.Interesting Fact: Taught a course called Naked Eye Astronomy at Michigan.Book: X-ray Emission in Early-type Galaxies Surveyed by ROSAT.   Sources â€Å"Astrophysicist Beth Brown Born.†Ã‚  African American Registry, aaregistry.org/story/astrophysicist-beth-brown-born/. â€Å"Beth A. Brown (1969 - 2008).†Ã‚  Careers in Astronomy | American Astronomical Society, aas.org/obituaries/beth-brown-1969-2008. NASA, NASA, attic.gsfc.nasa.gov/wia2009/Dr_Beth_Brown_tribute.html. Edited by Carolyn Collins Petersen.

Individual Analysis of Working in a Group Situation Essay

Abstract In this paper I will describe and analyze my experience working in a group situation, writing a paper on the movie 12 Angry Men. I will address therapeutic communication techniques used in our group situation. I will address any conflicts that arose in our group. Utilizing Tuckman’s group process theory, I will also address the effectiveness of our group process. Individual Analysis of Working in a Group Situation Learning how to work effectively in a group situation is key to success in many professions as well as in social situations. Groups vary from each other based on the individuals that make up each group, all of us belong to various groups at one time or another. The roles that we fulfill vary from group to†¦show more content†¦Our group was able to effectively function without a designated leader. As a group, we had many strengths. I believe one of our biggest strengths was our effective communication. When we met in person all the members of our group used therapeutic communication such as active listening, paraphrasing, and summarizing. We were all very respectful of each other and maintained eye contact and receptive nonverbal communication. There were several times during the movie that we paused the movie to discuss the jurors’ ages, professions, or the dynamics between the different jurors. Normally it wouldn’t be acceptable to repeatedly pause a movie for discussion, but it was widely accepted among our group and did not cause any conflicts. Another form of communication that our group used was the internet. It enabled us to receive papers via email attachment, and then download, print, edit, and return the changes at our own leisure. The only drawback with using the internet for communication is the lack of acknowledgement. In the future I will m ake sure that I ask the recipient to acknowledge that they have received my communication. 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The American Dream in And the Earth Did Not Devour Him,...

Millions of people of all nationalities came to America during the twentieth century with the hope of finding a new and better life for themselves. These immigrants were lured by the thought of obtaining the American Dream--life, Liberty and the Pursuit of Happiness in the land of opportunity. Unfortunately, few immigrants were actually successful in achieving the dream. Most were faced with hardship and discrimination, instead of the expected equality and freedom. The dire living conditions hampered their ability to pursue happiness and created what W.E.B. Dubois called the veil, which refers to the fabric of racism that separates whites from other ethnicities and causes non-whites to see themselves under the distortion of a†¦show more content†¦When the ex-colored man proceeds to stand he is told to sit until the others are asked to stand. This scene shows the importance that is placed on classifying and separating within American society. He was oblivious to the con cept of black and white until the segregation was forced upon him. From that moment on he was insecure about his identity; not knowing whether to claim himself as white or black. Later, after witnessing a lynching of a black man he is conflicted with the shame that the black race would allow itself to be treated worse than animals and with the appalling idea that his country would allow a human being to be burned alive. Thus, he declares that he would neither disclaim the black race nor claim the white race. He eventually decides to pass as a white man because it seemed like the more secure path. He is constantly insecure in his decisions and is always questioning the differences between the races. He feels trapped by the expectations placed upon each race. His struggles display the ridiculousness of classifying human beings solely by their skin color. A similar theme is seen in Carlos Bulosans America is in the Heart. However, the protagonist of this literary work is a Filipino. America is seen through the veil of a Filipino immigrant, who represents the collective experience of the many Filipinos who came to America in search of the American Dream. HeShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesreproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying

Discuss the works of two poets who write on the theme of people the landscape Essay Example For Students

Discuss the works of two poets who write on the theme of people the landscape Essay The two poets I will be comparing are William Wordsworth and R.S. Thomas. Both of these poets wrote in the theme of scenic areas, people and landscape but had very different views. William Wandsworth was a romanticist meaning that he saw beauty in everything. R.S. Thomas was a realist meaning that he wrote more realistically including both positive and negative points in his work. I will first compare On Westminster Bridge by Wordsworth and A day in autumn by R.S Thomas. William Wordsworths poem On Westminster Bridge is a detailed description of the view of London in the Morning from Westminster Bridge. The theme of the poem is therefore landscape and scenic areas. R.S. Thomass poem is also a description; it describes the scenery of a day in autumn probably set in a woodland also based on the theme of landscape. Comparing the poems with one another I first picked up that they are equally written from first person perspectives which help to express that these are the writers real thoughts and feelings. R.S Thomas concentrates on the general scene, especially the atmosphere and natural landscape. William Wordsworth also focuses on the general scene; but he goes into more detail with everything. There is a lot of attention put on the environment around, buildings, rivers etc. William Wordsworths poem does employ a rhyme scheme. This scheme is: A, B, B, A, A, B, B, A, C, D, C, D, C, D. R.S Thomas poem does not rhyme, meaning that he has not incorporated a rhyme scheme. The main difference between the two poems is the mood. William Wordsworth tries to give off a very positive mood because he is a romanticist he sees only beauty and ignores the negative points. The whole poem is about the beauty of the view. R.S Thomas on the other hand is a realist; his poem initially gives off a negative/realistic mood when he says it will not always be like this. But this changes after this line to describing the beauty of the autumn scene. His poem, much like Wordsworths contains a lot of adjectives and complex language to help describe the beauty of the views. A day in autumn is very clearly a descriptive type poem as the author is describing a scene. The same goes for William Wordsworths poem, Westminster Bridge. William Wordsworth tries to create an image of the city in the readers mind using his highly figurative and descriptive language. Although there is no irony or unexpected twists in his poem he still manages to create this picture using his wording, he does not change the mood of his poem at all. Also similes and personification is used to help create a better effect (The city now doth, like a garment, wear the beauty of the morning). R.S Thom as also attempts to do this and also succeeds. He used an unexpected twist his poem and also makes use of many adjectives and highly figurative phrases. He does also change the mood from a negative one to a positive one at one point. The period that the poem was written in would affect the writers style and mood. William Wordsworth was born a long time ago (in 1770) so he would be describing London from a long time ago, before it was industrialised, polluted and when people had a more positive view on it. R.S Thomas was born quite recently and died into the 20th centaury. At this time there is a lot more negativity in the world with wars and political issues. This may have been why R.S Thomas chose to become a realist. The structure of William Wordsworths poem is similar to the one of R.S Thomas. They are both physically set out in one large paragraph, and are both sonnets. Westminster Bridge has not been split into different arguments or parts. A day in autumn appears to be set out in the same physical way, furthermore with no differing parts. In Westminster Bridge the poem is personal, you can tell this because it has bee written in the 1st person and is as if the poet is actually there, describing the scene to you. The A Day in autumn poem is also the same, personal and is as if the scene is being described to you by someone who is actually been there. The poets are actually in the poem experiencing the things they are describing. .uc30a2f2f59dcb41f656c0cfe80a7de66 , .uc30a2f2f59dcb41f656c0cfe80a7de66 .postImageUrl , .uc30a2f2f59dcb41f656c0cfe80a7de66 .centered-text-area { min-height: 80px; position: relative; } .uc30a2f2f59dcb41f656c0cfe80a7de66 , .uc30a2f2f59dcb41f656c0cfe80a7de66:hover , .uc30a2f2f59dcb41f656c0cfe80a7de66:visited , .uc30a2f2f59dcb41f656c0cfe80a7de66:active { border:0!important; } .uc30a2f2f59dcb41f656c0cfe80a7de66 .clearfix:after { content: ""; display: table; clear: both; } .uc30a2f2f59dcb41f656c0cfe80a7de66 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc30a2f2f59dcb41f656c0cfe80a7de66:active , .uc30a2f2f59dcb41f656c0cfe80a7de66:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc30a2f2f59dcb41f656c0cfe80a7de66 .centered-text-area { width: 100%; position: relative ; } .uc30a2f2f59dcb41f656c0cfe80a7de66 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc30a2f2f59dcb41f656c0cfe80a7de66 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc30a2f2f59dcb41f656c0cfe80a7de66 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc30a2f2f59dcb41f656c0cfe80a7de66:hover .ctaButton { background-color: #34495E!important; } .uc30a2f2f59dcb41f656c0cfe80a7de66 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc30a2f2f59dcb41f656c0cfe80a7de66 .uc30a2f2f59dcb41f656c0cfe80a7de66-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc30a2f2f59dcb41f656c0cfe80a7de66:after { content: ""; display: block; clear: both; } READ: Poetry Analysis EssayPersonally I think that William Wordsworths poem is the most effective as goes into more detail with his descriptions, where as R.S Thomas decided to keep it short but complex. Both poems although do achieve what they set out to do. These two poems by Wordsworth and R.S Thomas focused mainly on landscape. I will now be comparing to other poems by the same authors that focus on the theme of people. The two poems that I have chosen are The Solitary Reaper by William Wordsworth and Tramp by R.S Thomas. These two poems are both written on the theme of people but once again the two poets have a very different attitude. The solitary Reaper is about a woman who is working hard reaping in a field with her sickle, she is singing happily while she is doing this. You can instantly tell that this is another one of Wordsworths romanticist poems, he still manages to see beauty in hard labour work. The poem concentrates on the womans singing rather than her. Tramp is a poem about new technology and the world getting better but there are still people left behind from these new innovations, who have a quality of life as bad as a tramp. The mood of William Wordsworths poems again a very positive one, he includes no negativity. Tramp conversely includes a lot of negativity; this is once again a realistic poem. Solitary reaper is set in a field where a female is performing hard physical labour, where as tramp has two settings it starts off at the front door to a house and then moves on to a street. Solitary Reaper is a descriptive poem as the author just describes the work this woman is doing and her singing. The same goes for Tramp, R.S Thomas is just describing the tramps life style compared to him. The language in solitary Reaper is not highly figurative as there is no irony, unexpected twists or similes and metaphors. The Tramp poem also is not highly figurative as again it does not contain any of the requirements it become so. The style in both poems is complex as many figures of speech are included in the works. The period would severely affect R.S Thomass work as he wrote about how the world was getting better with new modern technology. If the poem was written in the past he probably wouldnt write about this subject as it wouldnt make sense. Also in the past there was a lot less negativity in the attitude towards civilisation compared to now. William Wordsworth wrote his poem pre 19th centaury so he would have completely different opinions of things compared to people now-a-days. The solitary reaper is split into 4 paragraphs or verses each verse with 8 lines. Tramp is a much shor ter poem and is split into 3 sections, each with 5 lines. Solitary reaper is in the 1st person perspective meaning that the poem is actually experiencing what is happening in the poem. In the poem the poet makes references to him self as well (I saw her singing at her work;) Personally I think William Wordsworth did achieve what he set out to do. His poem included descriptive language to really give it an effect and he used a first person perspective to show that these were his real thoughts and feelings. R.S Thomas also displayed that his work did what it was set out to do. Using short but comparative sentences he successfully managed to show that the tramp was left behind after the new innovations in technology. Finally both poets have very effective work. The main difference between the poets is the period that the poems are written in. William Wordsworth had a much similar mind, he would have had a much different view point to a more modern man like R.S Thomas who was more complex. The other main difference is the mood. William Wordsworth, being a romanticist would have always only written about the beauty in everything. He would completely ignore the negativity. R.S Thomas would write about both the beauty and positive points and the negative ones. R.S Thomas was a more realistic man and his work reflected this. William Wordsworth almost lived in his own fantasy world were there was only beauty, and he wrote about everything from there.

I Love My Mom free essay sample

Ilove my mom. But it would hard to deny that I have been somewhat relieved tohave 2,000 miles between us since she moved back to Mississippi. My motheris the bipolar product of an anxious Japanese woman and a stereotypical Southernman. Raised in the South, she was a teenage hippie, minus the politics and plus acountry-club membership. She and my dad (the product of a talented salesman andan immaculate housewife) moved from Mississippi to Hollywood in the 70s so hecould become a professional musician. In sixth grade, my dad announcedtheir separation and divorce. It wasnt especially surprising, but I cried, andthen thought that living in two places might be fun. So, in seventh grade, everyweekend Id either pack to go to my moms apartment, or pack to return to mydads our, hed insist three-bedroom Craftsman. In ninthgrade, the sleep-overs at my moms stopped because of one night that was anaccumulation of the dysfunction she thought she might hide. We will write a custom essay sample on I Love My Mom or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My mom and herlive-in friend, Bobby, had taken me and my younger brother Scott outto eat on Valentines Day, and my mother had one drink too many. Scott and I wereembarrassed enough just walking home with my mom and Bobby, but the balloons andflowers (his gifts for her) we had to carry and her wanderings in front of carsadded to our disgust. We reached her apartment and my brother left torollerblade with friends; he understandably didnt want to be around that night.I left my glasses in the bedroom I shared with him and went to the small livingroom. My mom was sitting on the black couch with red eyes. She was a big sobbingmess. Why dont you have your glasses on? she questioned,trying but failing to steady her voice. Um, I was going to take ashower, I said. I somehow felt I owed her an explanation. Oh.Im so sorry, she said, tears streaming down her face. Itsall right, I said, slightly uncomfortable. I put my arm around hershoulders gingerly. No, no, I should be the one comfortingyou, she said, now completely weeping. No, Iargued. I called Daddy and everythings gonna be fine now. Go takeyour shower, honey. I didnt argue. I love you so much.Mom embraced me. I hugged her back, gently at first, then with more force. Iwondered what it was like to be her, who loved and mothered us, and indulgedalmost all our greedy whims. I love you, too. My eyes werebeginning to tear. Not wanting to push her further into self-pity, I held themback. Im going to go take that shower now, I told her, gladto escape. My face scrunched and I felt the need to cry. I thought aboutMom telling me she should be comforting me. I wanted to cry, but the tearswouldnt come. Finally as I shampooed my hair, I cried, sitting with myback against the wall, my knees drawn to my chest as the hot water slightlysoothed me. And I prayed and thought about heaven, where I wouldnt see Momdrunk; no, Id just see her happy and smiling like she should be. A knockon the door interrupted my thoughts. Mom was saying something. Icant hear you, I said, leveling my voice so as not to upsether. Daddys coming over, she said. So hurryup. I walked into the living room again without my glasses and saton the couch, braced for another family talk. My dads voice wasgentler than usual. I was glad I hadnt worn my glasses, so I couldnt quite lookin their eyes. I watched as Mom gazed at Dad somewhat adoringly. I blamedthat on the alcohol. Its just like Daddys thyroids. He has to takemedicine. I have to take medicine or I have mood swings. I havent had mymedicine in two weeks and itll be a while before it gets back in my system. Itsjust like Daddys thyroids, she explained, not tooclearly. Yes. And we, as parents, my dad spoke slowly,want whats best for you and everyone involved, and think that - Whatever the kids want, Mom interrupted. Asparents, we know whats best for them, Dad said calmly. Yeah, I know, my mom whined. Im being selfish rightnow. No, youre just responding to natural desires. Youhavent seen the kids in a while, but theyll be able to visit you Hespoke a while longer, my mom adding her two cents wherever she saw fit, while Ifought the tears now eager to spill out. Soon Scott and I were restuffingclothes and books into suitcases. Bye, Mom, I said, huggingher tightly. Bye, honey. I love you. I love you,too. Bye, she repeated as I was almost out of thedoor. Janie, shell only be three blocks away, Dadspoke. I know, I know. But even though I might be threeblocks away, the mother I had put on a pedestal as a small child would be muchfarther. Bye, Mom. I love you. Through the years, mymom has taught me many things, not so much through her words, but through heractions. I remember watching her bake cheesecakes, hem skirts, efficiently managedepartments at Macys, and stand up for her children. But I also remembermy mother twisting words so shed appear in a more favorable light, spendingmoney she didnt have, choosing friends she correctly believed shewas above, and investing in weak pride because she lacked confidence in herskills, talents and future. I remember my mother doing all these things,and I remember my dad explaining her childhood and early adulthood: her emotionalabuse, her drug abuse, her promiscuity and her avoidance of therapy and help. Iremember my dad reassuring me that I wouldnt be like my mother, butI knew that before he said it. I enjoy life, its blessings and challenges, I amthankful for my abilities, and for the people in life who help where I am weak. And I realize that the most I share with my mom is a knack for makingcheesecake, a talent for taking the wrong exits on freeways, gratitude for ourtime spent reading and playing together, and thankfulness for an always mutuallove. I love my mom; thats never been hard, though its certainly been astruggle to respect the woman who made so many faulty decisions that led to anearly hopeless life. Its still a struggle to think of my mother and not cryfor her, and want her to enjoy life. And because of these things its tempting tothink life is unkind, but stronger than that temptation is the knowledge that myparents have always, and will always, love, cherish, support, and, in two verydifferent ways, teach their children what they can. Because of this, I know Imtremendously fortunate.

Marketing Management

Marketing Management Introduction Al Ahlia Gulf Line (AGL) is a leading manufacturer and marketer of soft drinks in the United Arab Emirates (UAE). Some of brands marketed by AGL in the UAE include Fanta, Arwa, Burn, Coke, and Sprite. Coca Cola is a leading company in the world. Coke’s brand equity is also strong in the UAE. The parent company began in 1892 after Charles Candler incorporated the organization.Advertising We will write a custom report sample on Marketing Management specifically for you for only $16.05 $11/page Learn More The company originated in the United States. Today, Coca Cola markets its soft drinks to consumers across the globe. The company’s background dates back to 1886 when Candler’s father, John Pemberton, came up with the original â€Å"Coca Cola formula†. By 1899, Coca Cola was a leading company in America. In the past years, the company has promoted the best business practices thus becoming a leading player in the global s oft drink industry. In the UAE, Coca Cola (AGL) began its operations 1989. The company has succeeded in the region due to its quality bottling operations and distribution systems. Marketing Environment There are different macro and micro environmental factors that affect the performance of a business. Micro-environmental factors are the â€Å"internal† aspects affecting a business. Macro environmental aspects are those factors that a firm cannot control. In the UAE, Coca Cola has been considering such macro and micro environmental aspects in order to emerge successful. Micro Environmental Factors Organizational Aspects The company embraces the best managerial strategies. This makes it easier to establish the best internal policies, objectives, and strategies. Consumers and Suppliers The company has to consider the bargaining powers and expectations of both its suppliers and consumers in order to remain profitable. The managers should consider the best principles in order to e nsure the company is on the right path towards success. Competitors There are different â€Å"fast food† companies in the region. These companies produce fruit juices and mineral water. As well, Pepsi is a leading marketer of soft drinks in the UAE market. These competitors might affect the company’s performance.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing Mix Al Ahlia Gulf Line (AGL) uses the best marketing mix in order to remain successful. The marketing includes aspects such as â€Å"price, place, promotion, advertising, and quality of its products†. Macro Environment Factors: PESTEL Analysis Political Factors Al Ahlia Gulf Line (AGL) operates in a politically stable country. The region has a reliable political climate and labor practices. However, insecurity is also common due to terrorism and insurgencies. Economic Factors The UAE is defini tely portraying a positive economic growth. This explains why the company should always consider the economic factors in order to remain profitable. The company can succeed in the long term. Social Factors The region is experiencing a socio-cultural change. The MNC should consider such changes in order to succeed in this market. Technological Factors The company should consider new technologies because they influence logistical operations, product development, and service delivery. These are critical aspects for the company. Environmental Factors The world is presently becoming aware of the environment due to climate change. AGL should consider the best practices in order to safeguard the environment. Legal Factors There are certain legislations affecting different companies in the UAE. These range from ethical practices, business policies, environmental legislations, and food safety measures. It has been necessary for the company to reconsider such legal aspects.Advertising We will write a custom report sample on Marketing Management specifically for you for only $16.05 $11/page Learn More Segmentation One of the company’s favorite products is â€Å"Coke†. The use of segmentation can make Coke successful in the UAE. In order to make this particular product successful, AGL should consider the idea of â€Å"multi-segmentation† as detailed below. Geographic Segmentation Al Ahlia Gulf Line (AGL) can target different regions whereby more individuals will consume the product. The main regions will include the major urban centers and cities in the country. Demographics The company can target the population based on income levels, gender and age. For instance, the company should target individuals between 16-45 years of age. This population has a good income and is willing to spend money on luxury products. Psychographic Segmentation Many consumers are conscious about brands. That being the case, more consumers will be w illing to consume Coca Cola’s products. Current Target Market There are certain values that describe the target market for Coke. Most of the consumers have similar needs and expectations. The first thing to consider is the issue of geographic location. The potential consumers are in the urban areas. As well, the company should consider certain issues such as demographics, lifestyles, and behaviors. Most of the targeted consumers are between 16 and 45 years of age. The company can use â€Å"socioeconomic segmentation† in order to market its product successfully. The issues to consider include gender, occupation, personal expectations, and education level. The company will also have to consider the attitudes, lifestyles, and behaviors of its consumers. Description of the Market Opportunity The existence of a â€Å"marketing opportunity† makes it easier for a company to realize its goals. To begin with, the company has a unique brand equity thus making it a major c ompetitor in the industry. The country is today receiving more tourists and investors.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The UAE is also experiencing a robust growth in terms of economy and political stability. More consumers are becoming financial stable and aware of their expectations. This has contributed to a â€Å"lifestyle change† thus presenting new opportunities to market Coke to the consumers. Marketing Analysis The study focused on key aspects such as â€Å"economic position†, consumer expectations, and public awareness. The study also examined the past and current position of various soft drinks in the UAE market. After conducting the survey, the gathered information presented the behaviors of the potential consumers. By so doing, it was possible to establish the existing opportunities for the company. As well, the respondents provided a â€Å"detailed description of the existing opportunities for Coca Cola† in the market. This made it easier to come up with a clear description of the marketing opportunity for the company. Proposed Product Al Ahlia Gulf Line (AGL) can s uccessfully introduce a new product in the UAE. The best product to introduce in this market is â€Å"Diet Coke†. Based on the existing marketing opportunities, AGL can market Diet Coke successfully to the consumers. The marketer needs to use the â€Å"three levels of the product†. The first one is the â€Å"core product†. Coke’s brand equity will make this level successful. The second level is the â€Å"actual product†. Diet coke can help people address their health problems and benefit from the product. Finally, the company needs to use the best marketing mix, promotions and advertisements to add value to this new product in the UAE market. Diet Coke SWOT Analysis Strengths The product is healthy and tasty. Diet coke has succeeded elsewhere. It is competitive in the market. The company’s â€Å"brand equity† is unique. Weaknesses It is a new product. Marketing incentives are lacking for Diet Coke. Can be described a â€Å"foreign product†. Opportunities More consumers are sensitive about their health. More people are consuming soft drinks. Coca Cola dominates the market. There are stable economic and political factors. Threats There is competition from substitute goods such as â€Å"fresh juices†. There is competition from Pepsi. Proposed Pricing The pricing strategy for Diet Coke should be in accordance with the existing competition and consumer expectations. The product’s price will be slightly higher than that of the competing products. The approach will make Diet Coke a â€Å"superior product†. The price should also be sensitive to the prices of other competing companies such as Pepsi. Proposed Distribution Process After introducing the product and identifying the targeted consumers, the company will use its effective supply chain system. The approach will ensure equal distribution of the product across the UAE. The marketers and distributors will be monitoring the level of consumption in order to promote a steady chain supply for the new product. The supply system will include distribution centers, convenient stores, shopping malls, and customer outlets. Proposed Promotion Mix Promotion is an important aspect of marketing mix. AGL should employ the right personnel to market the product directly to the consumers. As well, sales promotions will sensitize the people about the benefits of the new product. The company will also use sporting events to increase awareness. The company will also use different media and celebrities to advertise Diet Coke in the country. The use of internet-based promotion will make the product successful. For example, AGL can embrace the use of different social media in order to market its new product.

Importance of trainning and education. Is it important yes or no why Essay

Importance of trainning and education. Is it important yes or no why - Essay Example This can be achieved only through learning. We also need education to answer all the basic questions we may have about life – how did life originate, what is land, water and air, why is the sky blue, how can we build houses, and so on. Education is required on both personal and professional fronts. In order to acquire a job, we need to be qualified for it and possess an appropriate degree. In personal life, we need to communicate, calculate, reflect on our experiences, know basic manners, etiquette and civic behavior, etc. All this is acquired through education at home, at school/college and everywhere else. In order to apply the learning acquired through education, one needs proper training. For instance, learning how to manufacture a car theoretically does not necessarily enable an individual to actually perform the task. This especially applies to specialized functions that are a part of any profession. Therefore, to be able to have a good professional career, one needs to be trained for the job. Training, however, is not just required for a successful career but also for basic chores that are a part of daily life. Even the very act of speaking, that comes naturally to every individual, is acquired through the education and training that an individual subconsciously acquires in childhood. Innumerable surveys have shown that employers seek well qualified employees. Employers are especially interested in problem-solving and communication skills that include computational skills, good work habits, linguistics skills, money handling, and oral and written communication (Natriello 1). These skills can only be acquired through education. In addition to education, employers place more emphasis on experience especially that acquired through internships or prior employment (Fischer 1). Experience is acquired through training, either on job, or through internships. Employers place more weight on experience because it ensures that a